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Glossary - So What Does all this Mean?

Browser - type of program you use to "see" the internet. Firefox and Internet Explorer are two examples. Not all browsers "see" in the same way. Viewing a website may be perfect in one browser, but gobbledygook in another. We aim to make your site visible to 99% of users.

Copywriting - the art of writing material intended for publication either electronically or for print media. This may be for educational, advertising or promotional purposes.

Crawler - this is how search engines index websites according to their content. Think of it as a librarian (crawler) taking a look at a book (your website) deciding that it is about clay shooting and then filing it with other books on clay shooting in a section within a library. When somebody goes into the library (search engine) and asks for a book on "clay shooting Cambridgeshire" (this might be a search term that somebody might type into Google) relevant sites containing these terms should come up.

Cybersquatters - people who purposely buy up interesting or promising domain names (or anything which might be of value to somebody) and block the site so it can't be used. They may demand a ridiculously high fee to hand it over. Sometimes they might post something particularly damaging or malicious. Just think what somebody could do with www.harrods.co.uk! Make sure you renew well in advance of your expiry date.

Domain - this is part of your web address. So the "nothingflash.co.uk" part of www.nothingflash.co.uk. Think of it as your home address - each one needs to be unique so that visitors go to the right place. You need to pay an annual fee to ensure you can use a particular name. There are a couple of things to remember here. Just because you might run a limited company, this does not mean you have an automatic right to the matching domain name. These are rented out annually on a first come first served basis. If you are late paying you run the risk of "cybersquatters". For a small extra charge you can redirect email from your domain, so you could have a professional looking email address such as John@SmithsGunClub.co.uk, instead of 0ddjobb99@yahoo.co.uk...

e-commerce - supply of goods and services using the internet as the main means for the marketing and transaction of same. Before entering your credit card details online always look to see the site is secure: look at the bottom right of the screen; there should be a locked padlock symbol. If this is missing, do not give your details online.

Email forwarding - a way of forwarding email from a website to your personal email. E.g. Your personal email may be oddjob6000@yahoo.co.uk, but people emailing you from your website would use info@yourclub.co.uk. You would receive the mail, but it would look more professional.

Hosting - every website needs to be "hosted". Think of it in terms of renting "electronic" shop space. All your web pages are kept on a central computer (or server) so that when somebody looks at your website they can see those web pages. There are specialist companies who deal with this and there is usually an annual charge, typically around £30 p.a. No host - no website!

Hotlink - same as hyperlink.

Hyperlink - when you click on this it will take you to a different web page. Usually underlined, and/or a different colour text from the rest. It might look like this. Sometimes pictures will be a hyperlink and you can click on the picture.

Internet - to a good approximation this is the same as the world wide web, although I risk being strung up by some very techie people who would strongly disagree.

Navigation - the term given to the process of moving around in a website between pages. This should be easy, but a lot of websites out there are difficult to navigate making it time-consuming and unpleasant for visitors - they will be unlikely to return and you might have lost a potential new customer.

Optimisation - covers a number of methods used to make a website attractive to, and easily indexed by search engines. Firstly, it is important to have your site indexed under the correct and relevant terms e.g. clay shooting, house moves, or whatever your business is. Secondly, search engines return the most relevant searches first, so if your website only mentions your business once, it is not going to appear very highly up a list. Lastly, but equally important, websites are "crawled" on a regular basis by search engines. If your site appears stale, and has not changed recently it will be ranked lower than one which changes regularly.

Phishing (pronounced 'fishing') - an email sent to you purporting to be from your bank or building society asking you to change passwords or give details of your account in some way. Under no circumstances should you respond to these or click on any hyperlinks. If you suspect they might be genuine contact your bank or building society using a trusted phone number or website that you have used before. Do not click on or copy and paste the URL in the email.

Search Engine - a tool used on the web to search for sites containing certain terms. Google, and Ask Jeeves are two examples. Note that if you want to go to a specific website and you know the address (URL) type it into the address box at the top of your page. The middle box is for searching and the website you are looking for may or may not be in the first few sites returned by Google.

Server - a central computer that shows your web site files to anybody browsing your web site.

URL - a web address. So www.nothingflash.co.uk is a URL. Don't worry about what URL means, everybody just says "URL".

Website - a collection of electronic files with links between them. These files can be pictures, text, or tables.

World Wide Web (WWW) - the network of computers that are linked together providing access to any web site from anywhere in the world.

 

 

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